Now that the world is opening up again, every business owner’s thoughts should be shifting from survival to success. But, what do many corporate leaders say is happening instead? Procrastination. Anxiety. Burnout.
Facing the Stress of Leadership
If you are an executive or entrepreneur who approached the Covid crisis with steely calm and a clear head, only to emerge feeling anxious, and lacking in energy and motivation, you are not alone. In a recent study conducted by consulting firm Deloitte and independent research organization Workplace Intelligence, 70% of corporate executives stated they are considering leaving their leadership positions.
The media continues to stress that the “I Quit” phenomenon is based on a need for better pay, but responses in the study point out that it’s more complicated than that. In fact, a majority (89%) of the professionals surveyed say they want to improve their overall well-being and mental health more than they want a raise in pay. Many believe that leaving their corporate gig behind to become a consultant or entrepreneur is the best way to achieve a better work life balance. But, is it?
Entrepreneur and executive coach Dr. Myron Golden has worked with business leaders for over twenty years. Having launched over a dozen ventures, now worth tens of millions of dollars, and helping hundreds of others do the same, he’s the person to ask. According to Golden, launching and running a business that is profitable enough for you to “buy back your time” as he puts it, is no joke. “You just have to figure out how to work smarter, not harder,” he says.
A Better Road Map for Success
In his 5-day crash course, the “Make More Offers Challenge” (MMOC) Golden offers a road map for accelerated growth to millions in income, no matter what stage a business is in. Sessions are packed with useful tools that range from pricing, and pitching the perfect offer, to effective digital marketing. He also covers financial planning once the money starts coming in.
Completely unique to Golden is an approach that includes working on the business owner’s heart and mindset. “There are certain beliefs I see entrepreneurs project time and time again, he says, “and it derails their success.”
In one eye opening session Golden uses a whiteboard to map out how the human brain works. He demonstrates how thoughts become feelings, and feelings morph into beliefs. Those beliefs become the foundation for business and financial success, or they become the muck that slows everything down. Could this be the problem C-suite executives are having? If so, they’ll likely still find procrastination, motivation and anxiety waiting for them when they launch a business.
Understanding and Eliminating Stress
Golden presents effective strategies for eliminating anxious thoughts, coaching entrepreneurs how to identify where they come from, and how to analyze whether they are true–or not. “Facts are not the cause of anxiety, although we think that they are,” says Golden, “it’s how we think about a fact, how we frame it, that leads to success or doom.” Cultivating positive thoughts, generating good energy and presenting a plan for accomplishing big goals is not only good for owners, it’s good for clients as well. And, it’s what will lead a client to say yes to your offer.
“When you frame things positively, you feel good, and it becomes easy to write and communicate a clear offer that benefits the customer,” says Golden. “They will buy-in to the vision you have for their business.”
There are hundreds of useful tips for growing a business packed into every session.
“With Myron you will soon learn how to annihilate those limiting beliefs, especially once you experience the power of making more offers.” – Tina Lorenz
The Make More Offers Challenge
In the MMOC challenge, entrepreneurs gain insider information about everything from pricing and pitching the perfect offer, to effective digital marketing and financial planning. And, while cultivating wealth is not a shameful thing as we’ve been taught, Golden notes that it is important to envision more than profits. “My goal is helping entrepreneurs buy their time back and build a legacy of wealth–for their family, and their community.”
Some would call that living with a sense of purpose. As a man of personal faith grounded in Biblical principles, however, Golden calls it “the best way to fulfill the purpose God has for you.” Believing in the Bible is not a requirement for the course, and in fact, the principles he introduces are universal. Regardless of where you are coming from, a burned out executive looking for hope, or a person of faith seeking God’s purpose by launching a business, Golden’s approach is timely.